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First party data is a businesses second greatest asset™
For 20 years I’ve developed a skill set allowing me to design, build and manage foundational digital platforms.
My experience in digital marketing, software engineering and data science combined with a strong work ethic enables me to manage projects to enhance digital capabilities. From these projects my goals are to improve business performance, while building confidence in digital reporting systems and ultimately gain business-wide adoption.
From these projects my goals are to improve business performance, while building confidence in digital reporting systems. Once digital data has cemented itself as part of the business strategy and reporting pipelines, I work with my team to extend advocacy for data driven decision making and ownership to empower business capacity for work, change and innovation.
Areas of Expertise
Areas of Expertise
Digital Analytics
Digital Marketing Platforms
Data Sciences & Engineering
Dev-Ops, front & back-end
Governance & Privacy Controls
Data Visualisation & Storytelling
Web Standards & Typography
Agile Project Management
Digital Analytics Skills
Digital Analytics Skills
Google Marketing Platform (GMP)
Google Analytics 4 (GA4)
Google Tag Manager (GTM360)
Serverside Tagging / Tracking
Google Ads & Search Ads (SA360)
Display & Video (DV360)
YouTube Studio / Ads Data Hub
Campaign Manager / Floodlights
Google Cloud Platform (GCP)
Looker Cloud / Datastudio
Google BigQuery / SQL
Scheduling / BI Engine / Reservations
Google Maps Platform
Data Warehousing / Google APIv4
Web Typography & Standards
HTML5 / CSS3 / Layout Engines
Lighthouse / PageSpeed Optimisation
Web Frameworks (AMP/PWA/SPA)
Markup Languages
Script Languages
Javascript / ECMAScript
JS Frameworks (jQuery/React)
PHP8 / C Derivatives
Headless CMS / Virtual Layout Engines
Engagement Tracking
Facebook Pixel & Meta Conversions API
A/B Testing & Performance Monitoring
Conversion Rate Optimisation
Specialist Analytics Skills
Specialist Analytics Skills
BigQuery / SQL Aggregation for Data Science
BigQuery / GCP Services for Data Engineering
Google Analytics 4 and BigQuery for Analytics
Google Tag Manager / Serverside Tagging for Martech
Attribution models for Google Ads & Display Networks
Extensible audiences across digital ‘walled gardens’
User-level Life Time Value (LTV) modelling
AQF Software Engineering certification & background
Digital Adjacencies
Digital Adjacencies
Digital Marketing Adjacencies
Onpage SEO / Content Optimisation
Schema & Content Markups / E-A-T Review
Backlinking / Offsite Signals
Customer Data Platforms (CDP)
Salesforce CRM / Marketing Cloud
DMP / BigTable / GA-APIv4 / Lotame
Mobile App Platforms
Google Firebase (GA/Remote Config)
React Native / Atlassian Analytics Next
Play Console / App Store Connect
Adobe Analytics Suite
Adobe DTM / Launch / Omniture
Other Data Platforms
Tableau / Tableau Prep
SAS Enterprise Guide (EG)
Microsoft Power BI
Enterprise CMS
Sitecore / Sitecore Analytics
WordPress / Magento EE
Hosting & Cloud Platforms
SQL Databasing / Query Languages
AWS S3 / Elastic Cloud / Virtualisation
LAMP (Debian/BSD forks)
Webservers / Nameservers / Cryptography
Agile Fundamentals Certified
JIRA / Dev-Ops / Project Management
Confluence / Knowledge Bases
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