About me

For 20 years I’ve developed a skill set allowing me to design, build and manage foundational digital platforms. 

My experience in digital marketing, software engineering and data science combined with a strong work ethic enables me to manage projects to enhance digital capabilities. From these projects my goals are to improve business performance, while building confidence in digital reporting systems and ultimately gain business-wide adoption. 

Once digital data has cemented itself as part of the business strategy and reporting pipelines, I work with my team to extend advocacy for data driven decision making and ownership to empower business capacity for work, change and innovation.

Digital Analytics Highlights

• AQF Software Engineering Certification and background

• Digital metric development and business-wide adoption

• Audience construction with real-world performance outcomes

• BigQuery attribution for Google Ads and Display Networks

• Cross-platform user-level Life Time Value (LTV) modelling

• 1st-party Datalayers / Martech ecosystem Integration

• Cookieless future / FB Graph API / GA4 / SoC principles

• Apple ITP2 / iOS App Transparency Framework compliance

• Web-crawlers, Web Automation and Data Scraping